Solution:
To maintain a cohesive brand identity, the designs were kept calm and neutral, aligning with the salon’s aesthetic and existing logo. The design process involved early engagement with the client, presenting initial sketches for approval.
The label design was developed to ensure scalability across multiple product sizes, accommodating both dropper bottles and cuticle oil pens. Additionally, the design was created with future packaging flexibility. The final artwork was printed on labels and added to the bottles and cuticle pens for retail.
Approach:
Each label needed to clearly convey the fragrance inside, facilitating easy identification for customers.
The designs needed to facilitate clear product identification and support immediate retail use. While the preferred box style had not yet been decided, the client required that the labels be adaptable for future boxed packaging once the style was finalised.
Overview:
The client requested the development of labels tailored for dropper bottles and cuticle oil pens, intended for in-salon sale without external packaging.
The range included seasonal options such as gingerbread house, chocolate orange, vanilla, and cinnamon & orange as the product was due to be sold at Christmas time. The client indicated that the new spring, summer range may include strawberry, pink lemonade, and bum bum cream (pistachio, caramel, and vanilla).
Individual Work
